Industry
F&B
Client
Where2Go
Product Walkthrough for Where2Go
Introducing Where2Go with a feature-first walkthrough that feels light, clear and curated.
Smarthatch approached us to create a product walkthrough for Where2Go, a food discovery app operating across the UAE, Saudi Arabia, Kuwait, Bahrain, and Qatar. The goal? A fast-paced, focused video that introduces the app’s features to new users, while also helping café and restaurant partners understand how the platform works.
A product walkthrough that stays true to the app: in form and in function.
This one was all about letting the product shine. We used real app screens, screen recordings, and even recreated key UI moments from scratch to keep things dynamic without straying from the actual interface. Beginning and closing frames were illustrated to provide narrative context ; but the heart of the video was in showcasing the app as it is. The process was refreshingly smooth: a tight turnaround, minimal revisions, and great synergy with the team. The client was thrilled with how well the final video balanced clarity, efficiency, and visual engagement.
Sometimes, the clearest storytelling is the best design choice.
Credits
Creative Direction:
Ajith Mathur
Script & Visualisation:
Lakshmi Radhakrishnan
Illustration:
Vipin KP
Animation:
Ajith Mathur
Voiceover:
Tom Roy
Sound Design:
Ajith Mathur
Produced by:
Videonerds
Commissioned by: